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![]() Internal links: Link to other blog posts on your site in the content of the post youre writing-just like I did in that last bullet, using high domain authority as my anchor text. This gives Google multiple pathways to any given post, making your site easier to crawl as a whole. How many to include here depends on the length of the post and the amount of other content you have available to link to. Keep the links relevant to the page and to the anchor text you use. Its natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. How to do SEO: Off-page optimization. All of the steps above are on-page SEO strategies. Off-page SEO, on the other hand, is what you do on other pages of your website, other websites, and even other platforms to help your page to rank. |
![]() Semantic markup - Another SEO strategy that SEO experts utilize is optimizing a website's' semantic markup. Semantic markup such as Schema.org is used to describe the meaning behind the content on a page, such as helping to identify who the author of a piece of content is or the topic and type of content on a page. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn't' have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic. Top SEO tools. As a fairly technical discipline, there are many tools and software that SEO relies on to help with optimizing websites. Below are some commonly used free and paid tools.: Google Search Console - Google Search Console formerly known as Google" Webmaster Tools" is a free tool provided by Google, and is a standard tool in the SEO's' toolkit. |
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