![]() This is a simple 2-minute step that can increase your CTR by approximately 6. Bonus Chapter: Quick SEO Tips for 2022. In this chapter, Ill show you a few quick-win tactics that are working great right now. And should work even better in 2022. Publish Research Content. Bloggers and journalists LOVE data. And if you can hook them up with a stat, a survey, or an industry study, theyll link to you like theres no tomorrow. For example, in 2020 we published 5 pieces of Research Content. And those 5 pieces of content brought in 22,926, backlinks, 23,217, social media shares and 262,983, thousand visitors. The downside of Research Content is that its A LOT more work than banging out a list post or case study. But when done right, the extra effort can totally pay off. Create Visual Content. Especially Concept Visuals. Just like video, visual content is growing fast. In fact, a recent survey found that 87.5 of marketers use visual content in the majority of their content marketing efforts. And thanks to social media sites like Pinterest and Instagram, visual content should continue to see growth in 2022. How can you take advantage of this trend? |
![]() 7 Productivity Tips to Avoid Burnout When Working from Home. How to Use Outsourcing to Grow Your Business. Blog Digital Marketing. 12 Minutes Published on.: April 1, 2020 Written by.: Jump to section.: 5 SEO Strategies Small Businesses Should Use. Why Invest in an SEO Strategy? Strategy 1: Research and Target Keywords. Strategy 2: Optimize Your Website for Local Search Results. Strategy 3: Make Your Website Mobile-Friendly. Strategy 4: Create High-Quality Content. Strategy 5: Build a Backlink Profile. Small Businesses Should Invest in SEO Long-Term Results. About the Survey. Need help selecting a company? Our team will connect you with a verified company. Top 5 SEO Strategies for Small Businesses in 2020. Top 5 SEO Strategies for Small Businesses in 2020. 12 Minutes Published on.: April 1, 2020 Written by.: As marketers struggle to adjust to COVID-19 by reducing outreach and cutting costs, now is the perfect time for small businesses to start performing search engine optimization SEO. |
![]() Users are far more likely to click on search results that appear near the top of the SERP, which is why its important to use your SEO strategy to rank relevant pages as highly as you can. The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions. If you are an agency or in-house SEO looking for resources to educate your clients or company stakeholders about search marketing, we suggest making a copy of, personalizing, and sharing this presentation on the basics and value of SEO. How does SEO work? Search engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how its semantically connected to all of the other pages within the search engines massive database, called an index. |
![]() Is Page One Overrated? The Truth About Organic Search Results. Aug 19, 2020. Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't' Organic Traffic. Jul 28, 2020. Join 600,000, Fellow Marketers Thanks for Subscribing! Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below. Not using HubSpot yet? We're' committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Pop up for DOWNLOAD NOW: FREE SEO STARTER PACK DOWNLOAD NOW: FREE SEO STARTER PACK FREE SEO STARTER PACK. Boost your website performance with this free 3-park starter pack. DOWNLOAD THE FREE KIT DOWNLOAD THE FREE KIT. Free Meeting Scheduler App. Social Media Tools. Email Tracking Software. Sales Email Automation. Email Marketing Software. Lead Management Software. Pipeline Management Tools. Free Website Builder. Sales Email Templates. Help Desk Software. Free Online Form Builder. Free Chatbot Builder. Free Live Chat Software. Free Landing Page Builder. Free Web Hosting. Make My Persona. Email Signature Generator. Blog Ideas Generator. Invoice Template Generator. Marketing Plan Generator. |
![]() Heres an illustration from Ahrefs to visualize.: How to Rank Your Brand-New Website When You Dont Know SEO. 9 Quick SEO Tactics That Only Take 10 Minutes to Implement. The Complete White Hat SEO Guide: Google-Validated SEO that Works like Magic! Keeping Up with SEO. SEO evolves every year, which forces business owners and marketers to adapt to the latest changes. To stay on top of these changes, make sure to spend time on the fundamentals of solid content creation, technical trends, backlinks, site speed, and schema. Theres a lot to consider, but remember, you dont need to become the worlds top SEO expert overnight. Make an effort to understand even the basics of SEO, and youll see a big difference in your websites click-through rates, engagement, and, of course, rankings. Hopefully you learned all about effective SEO techniques to improve your website! But if you just want an expert SEO agency to do it for you, click here. SEO Techniques FAQs. What is SEO and how does it work? Search engine optimization, also known as SEO, is the process of optimizing a web page to rank in a search engines result pages SERPs. |
![]() Retrieved from HubSpot. Top 5 SEO Strategies for Small Businesses in 2020. Retrieved from The Manifest. Digital Marketing Report. Retrieved from Merkle. Tech companies tried to help us spend less time on our phones. It didnt work. Retrieved from Vox. The State of Local SEO Industry Report 2019. Retrieved from HubSpot. The State of Local SEO Industry Report 2020. Retrieved from Moz. Google Algorithm Update History. Retrieved from Moz. Retrieved from OptinMonster. Search in 2020: How Consumer Search Behavior Is Adapting to Mobile, Voice and Visual Channels. Retrieved from eMarketer. 101 Mobile Marketing Statistics And Trends For 2020. Retrieved from Quoracreative. Safari Digital 2019. 57 SEO Statistics That Will Impact Your Business in 2021. |
![]() Dont worry if this is all new to you, though, the basics of SEO marketing isnt too difficult to get your head around. Read on for a complete guide into SEO marketing and why its of the utmost importance that you start to implement as part of your businesss whole marketing strategy. Want to super charge your SEO Marketing? Contact us today. SEO Marketing: Why Your Business Needs It! What Is SEO Marketing? First of all, lets take a look and see just what exactly SEO is. Put simply, SEO stands for 'search' engine optimisation. Therefore it is the process of optimising your website to rank for given terms and phrases within search engines. Moreover, SEO is the process of not just getting your website to rank for those terms but as highly as possible for them too. Google has a set of rules that it follows to rank websites, these rules are called an algorithm. Google and other search engines businesses are based on providing the right information to their customers who use their search engines to find information and answer questions on the internet. |
![]() Doing it yourself will take a lot longer, and youll have to account for the learning curve. However, for the most part, you could do it for almost free if you do everything on your own. SEO Marketing Guide: Conclusion. I hope you got a lot out of this guide because there is a lot of information here. Be sure to refer back as you make your way through your SEO marketing journey. The most important thing to remember about SEO is there are no shortcuts in this game. You need to do things the right way and go the extra mile because thats how youll stand out. Expect to devote at least six months to it if you want to see results. Those who say SEO is a set it and forget it strategy are wrong. Youll want to stay on top of your content, update it regularly, and continue creating great new content to refresh your site and show Google youre still active. What do you think is the most important factor in SEO marketing? Do you want more traffic? Hey, I'm' Neil Patel. I'm' determined to make a business grow. |
![]() Using E.A.T and other content-first strategies are still the best ways to go according to Google. SEO has evolved from just a link building activity to making high-quality, targeted content that fits perfectly with user intent. 2020 is the year of digital marketing in the sense that AI and its understanding of human perception is the closest its ever been. |
![]() Director of Acquisition. HubSpot's' Matthew Howells-Barby talks through his view on SEO trends this year and focuses on how a user's' intent should be at the center of your SEO strategy. Related Chapters From The Report. Content Marketing Strategy in 2020. |